You didn’t build THE HOTEL. But now it’s yours.
You didn’t build THE HOTEL. But now it’s yours.
We Help Boutique Hotels Fill Rooms & Raise Rates
We Help Boutique Hotels Fill Rooms & Raise Rates
—While Staying True to Your Hotel’s Legacy.
—While Staying True to Your Hotel’s Legacy.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Something Feels Off, Right?
Your hotel isn’t failing. But it’s not the same.
Guests leave unimpressed
Guests leave unimpressed
Guests leave unimpressed
Big booking sites take a bigger cut
Big booking sites take a bigger cut
Big booking sites take a bigger cut
Competitors get more attention
Competitors get more attention
Competitors get more attention
Every month you wait means less revenue and fewer direct bookings.
A 20-room hotel at $250 a night can earn $50,000–$90,000 more in just 90 days—with the right strategy.
12+
Hospitality brands repositioned
12+
Hospitality brands repositioned
12+
Hospitality brands repositioned
80+
Brand and experience projects led
80+
Brand and experience projects led
80+
Brand and experience projects led
10+
Years in hospitality & boutique design
10+
Years in hospitality & boutique design
10+
Years in hospitality & boutique design
€1B+
In global brand portfolios touched
€1B+
In global brand portfolios touched
€1B+
In global brand portfolios touched
Imagine a Hotel That...
Imagine a Hotel That...
Your hotel isn’t a commodity. Let’s prove it.
Your hotel isn’t a commodity. Let’s prove it.
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
Brings back loyal guests—and keeps new ones coming
Gets booked without slashing prices
Feels different the second guests walk in
Makes guests talk, share, and remember
Finally reflects what made it special to begin with
The Branded Stay™ Framework
From First Click to Return Stay: Our Proprietary Framework Turns 3 Stories into Premium Guests
01
Booking Story – Why they book
Walk away with a brand strategy that positions your hotel to attract premium guests ready to pay more.
01
Booking Story – Why they book
Walk away with a brand strategy that positions your hotel to attract premium guests ready to pay more.
01
Booking Story – Why they book
Walk away with a brand strategy that positions your hotel to attract premium guests ready to pay more.
02
Onsite Story – How it feels
Get a tailored guest experience playbook that turns your space into a story guests want to share, post, and remember.
02
Onsite Story – How it feels
Get a tailored guest experience playbook that turns your space into a story guests want to share, post, and remember.
02
Onsite Story – How it feels
Get a tailored guest experience playbook that turns your space into a story guests want to share, post, and remember.
03
Return Story – Why they come back
Leave with a toolkit of emotional brand triggers that drive direct rebookings—without relying on OTA's.
03
Return Story – Why they come back
Leave with a toolkit of emotional brand triggers that drive direct rebookings—without relying on OTA's.
03
Return Story – Why they come back
Leave with a toolkit of emotional brand triggers that drive direct rebookings—without relying on OTA's.
What Our Clients Say
What Our Clients Say
"Carla’s aesthetic eye and strategic insight transformed how we present the brand. A year later, our revenue was 3.5× higher—and it finally looks as premium as it feels." Result: Premium positioning. 3.5× growth.
Audrey Savransky
— Founder of AS29
"Carla’s aesthetic eye and strategic insight transformed how we present the brand. A year later, our revenue was 3.5× higher—and it finally looks as premium as it feels." Result: Premium positioning. 3.5× growth.
Audrey Savransky
— Founder of AS29
"Carla’s aesthetic eye and strategic insight transformed how we present the brand. A year later, our revenue was 3.5× higher—and it finally looks as premium as it feels." Result: Premium positioning. 3.5× growth.
Audrey Savransky
— Founder of AS29
“Working with Carla was memorable for Oravida. Her expertise in brand strategy and design played a major role in our 2020 relaunch. Her work helped reposition Oravida in the premium space and elevate our communications across the board.” Result: Premium brand refresh and clearer market positioning.
Daniel Zhao
— VP of Marketing, Oravida
“Working with Carla was memorable for Oravida. Her expertise in brand strategy and design played a major role in our 2020 relaunch. Her work helped reposition Oravida in the premium space and elevate our communications across the board.” Result: Premium brand refresh and clearer market positioning.
Daniel Zhao
— VP of Marketing, Oravida
“Working with Carla was memorable for Oravida. Her expertise in brand strategy and design played a major role in our 2020 relaunch. Her work helped reposition Oravida in the premium space and elevate our communications across the board.” Result: Premium brand refresh and clearer market positioning.
Daniel Zhao
— VP of Marketing, Oravida
“Carla and I collaborated on multiple brand strategy projects. She blends creative thinking with strategic discipline like few others. Her work consistently led to clearer brand direction and greater impact with clients.” Result: High-impact brand clarity and executive-level confidence.
Georgina de Rocquigny
— Partner, Innovation at Bain & Company
“Carla and I collaborated on multiple brand strategy projects. She blends creative thinking with strategic discipline like few others. Her work consistently led to clearer brand direction and greater impact with clients.” Result: High-impact brand clarity and executive-level confidence.
Georgina de Rocquigny
— Partner, Innovation at Bain & Company
“Carla and I collaborated on multiple brand strategy projects. She blends creative thinking with strategic discipline like few others. Her work consistently led to clearer brand direction and greater impact with clients.” Result: High-impact brand clarity and executive-level confidence.
Georgina de Rocquigny
— Partner, Innovation at Bain & Company
One Call. Real Direction.
Here are some of the things you can walk away with:
3 custom strategies to boost direct bookings
3 custom strategies to boost direct bookings
3 custom strategies to boost direct bookings
Where your brand may be holding you back
Where your brand may be holding you back
Where your brand may be holding you back
One quick win you can apply now
One quick win you can apply now
One quick win you can apply now
We Don’t Work With Every Hotel.
Your hotel has a story. We make sure every guest feels it—and pays for the privilege. Here’s how we do it:
Not a Fit If...
You’re happy to compete on discounts.
You’re happy to compete on discounts.
You’re happy to compete on discounts.
You want a quick hack, not a real strategy.
You want a quick hack, not a real strategy.
You want a quick hack, not a real strategy.
You’re okay blending in with the competition.
You’re okay blending in with the competition.
You’re okay blending in with the competition.
You ignore branding and guest experience.
You ignore branding and guest experience.
You ignore branding and guest experience.
You expect results without making changes.
You expect results without making changes.
You expect results without making changes.
This Is For You If...
Have 15–30 rooms
Have 15–30 rooms
Have 15–30 rooms
You want premium guests, not price shoppers.
You want premium guests, not price shoppers.
You want premium guests, not price shoppers.
You're tired of OTA fees killing profits.
You're tired of OTA fees killing profits.
You're tired of OTA fees killing profits.
You believe your story deserves the spotlight.
You believe your story deserves the spotlight.
You believe your story deserves the spotlight.
You expect results without making changes.
You expect results without making changes.
You expect results without making changes.
About Carla
When it’s not just a hotel—it’s your family’s legacy.
Keeping its soul intact while staying relevant isn’t easy. Guests expect more, competition gets louder, and the last thing you want is to blend into the noise.
I’m Carla, founder of Fonda Studio, brand consultant, and creative director with 20+ years shaping brands like Shangri-La, Hyatt, Accor, and Marriott. Today, I help independent boutique hotels do what global names do best—create clarity, cohesion, and meaning in every detail—without losing what makes them unique.
Yes, we can make your hotel look beautiful—but that’s the easy part. My work goes deeper: aligning brand, interiors, and guest experience into a living story guests feel from first click to final goodbye.
Because in a world of louder hotels, the ones who win know what they stand for—and show it in every moment.
But What If...
Is this a sales call?
No. This is a 30-minute strategy session where we’ll give you three actionable steps to increase direct bookings and elevate your brand—whether we work together or not. No fluff, no pressure.
Why are you offering this for free?
What do I need to prepare for the call?
How do I know this will work for my hotel?
Do you just provide strategy, or can you also handle design and execution?
What happens after the call?
Why should I act now?
Is this a sales call?
No. This is a 30-minute strategy session where we’ll give you three actionable steps to increase direct bookings and elevate your brand—whether we work together or not. No fluff, no pressure.
Why are you offering this for free?
What do I need to prepare for the call?
How do I know this will work for my hotel?
Do you just provide strategy, or can you also handle design and execution?
What happens after the call?
Why should I act now?
Is this a sales call?
No. This is a 30-minute strategy session where we’ll give you three actionable steps to increase direct bookings and elevate your brand—whether we work together or not. No fluff, no pressure.
Why are you offering this for free?
What do I need to prepare for the call?
How do I know this will work for my hotel?
Do you just provide strategy, or can you also handle design and execution?
What happens after the call?
Why should I act now?
Why Now Matters
Your hotel already has history. What it needs is direction.
Because waiting? That’s not neutral. That’s choosing to fall behind. Every month you delay:
Another guest leaves unimpressed
Another guest leaves unimpressed
Another guest leaves unimpressed
Another OTA takes a cut
Another OTA takes a cut
Another OTA takes a cut
Another opportunity slips away to someone bolder
Another opportunity slips away to someone bolder
Another opportunity slips away to someone bolder
Doing nothing feels safe—until the bookings slow, the reviews go quiet, and the soul of your hotel fades.
Let’s fix that—before someone else becomes what you should’ve been.